Use this checklist in the week before launch.
Content
- Every page proofread, with no placeholder text
- Contact details identical to your Google Business Profile
- Privacy policy and terms published
Search
- Unique title and meta description on every page
- One H1 per page
- XML sitemap submitted in Google Search Console
- Redirects from old URLs to new pages
Speed and mobile
- Images compressed and sized
- Pages tested on a phone
- Core Web Vitals checked with PageSpeed Insights
Forms and tracking
- Every form tested end to end
- Analytics installed and receiving data
Security
- SSL certificate active on every page
- Backups scheduled and tested
- Admin accounts use strong passwords