- API
- An application programming interface: a defined way for two pieces of software to exchange data, for example your website and a payment gateway.
- Brand identity
- The visual system that makes a business recognisable: logo, colours, typefaces and how they are used.
- CI/CD
- Continuous integration and continuous delivery: automatically testing and deploying code every time it changes, instead of releasing by hand.
- CMS
- A content management system, such as WordPress, that lets you edit website pages without writing code.
- Core Web Vitals
- Google’s measures of page experience: how fast the main content loads (LCP), how quickly the page responds to input (INP) and how stable the layout is (CLS).
- Cost per lead
- Ad spend divided by the number of enquiries the ads produced.
- Docker
- A tool that packages an application with everything it needs into a container, so it runs the same on a laptop and on a server.
- Engagement rate
- The share of people who interacted with a post (likes, comments, shares, saves) out of those who saw it.
- Flutter
- Google’s framework for building one app that runs on both iOS and Android from a single codebase.
- Google Business Profile
- The free Google listing that shows your business on Maps and in local search, with address, hours, photos and reviews.
- Infrastructure as code
- Describing servers, networks and cloud services in files (for example with Terraform) so they can be reviewed and rebuilt automatically.
- Landing page
- A single, focused web page built for one offer or campaign, with one clear call to action.
- Local SEO
- Work that helps a business appear in search results for nearby customers, such as “near me” searches and Google Maps.
- MVP
- A minimum viable product: the first working version of an app with only the core features, used to test the idea with real users.
- NAP
- Name, address and phone number. Keeping them identical everywhere online helps local search rankings.
- Reach and impressions
- Reach is how many different people saw your content; impressions is how many times it was shown in total.
- Responsive design
- A website layout that adapts to phones, tablets and desktops.
- Improving profiles, content and calls to action so social media brings in enquiries, not just followers.
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